Brand values
1. Coca Cola pride themselves of being a family favourite. They go by this to show that they bring people together and when you drink Coca Cola everyone in the family will be happy. For the last few years they have been trying personalise the brand so the target market feel attracted to the brand. They put names on the bottles of peoples name to personalise it for each consumer. Coca Cola fit Gillian Dyer line of appeal to attract more people to their business. They mostly go by friendship,family and being with people you love. 2.Coca Cola is about being together with family and friends to be happy. 3. Friendship Samsung is known for being a tech giant that creates phones to washing machines. They fit Gillian Dyer line of appeal for rich, luxurious lifestyle. This is because they product are expensive but they say that you are getting the best quality phones that no other tech company have. They advertise the brand for being unique but it is one of the most sold pho...