MEST1 Section B: Independent case study
The basics
1) What is the name of the film, the director and notable stars?
Spectre
director- Sam Mendes
actors and actresses- Daniel Craig, Christoph Waltz, Lea Seydoux
2) When was it released? 26th October 2015 in cinema
3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?
Action, Adventure and thriller. Just from watching the trailer, you can determine what genre it is. From the first couple of seconds, the non-diegetic, props and mise-en-scene can connote to the audience that the film is a thriller.
4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?
IMDb 6.8/10
rotten tomatoes 65%
Itunes Apple 3.9/5
Broadcast
1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.
The first thing you notice is the use of voice-over. The dialogue used is from the film and not a narrative. The dialogue is "you have no authority." This quote creates tension and intrigues the audience as we always see James Bond in power. A theory you can apply is voyeuristic pleasure as the audience feels that they have been given a secret. They have used a lot sound bridge to help the audience realize the narrative. The music used is very intense and it slowly increases. This can be another audience pleasure of visceral as the visual and sound help give a physical pleasure which is short-lived.
The editing is very unique as it goes from straight cuts to fades. The fades help build tension and the strght cuts are used for the action scenes. The straight cut also have fast paced editing. This can also be a visceral pleasure as the visual help give a physical pleasure which is short-lived. The ending of the trialer is very fast pace so that the audience want to watch more and find out what happens next.
2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.
3) Does the broadcast promotion use stars to create interest in the film?
Using the actors helps promote the film as the audience get to see another side of the actors. This will give them something to relate and feel apart of the film.
Print
1) Read at least THREE reviews of the film and provide a quote from each one.
3) Choose ONE print advert and write a textual analysis of what it communicates to the audience.
This poster has a close up central image of the villain. The mask helps the audience realize that he is the villain. This is also apart of the trailer which is cross media promotion. The black and white effect and mask help reinforce the genre of thriller/crime.
The central image is of Daniel Craig and this name is written in a small font as he is a well known actor. This goes for the director as well. The traditional suit goes back to the original Bond.
The prop of the gum reinforces the genre of thriller.
4) How is the film’s brand constructed? What does the brand connote? Does it remind you of any other brands or similar films?
This film constructs a very formal high class brand for itself. This connote to the audience that this film will include the upper class.
E-media
1) Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?James Bond
2) Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms?
The first thing you notice is the logo of 007 on the top. This helps create a strong brand image. You can see this in the film posters as this is written in very small font. They have used the same colour scheme which helps create a strong brand image.
You also see the social media sites on the left that help you find out about the latest story with a hashtag. When you click onto the website, you can see that it is on news. As most people that go on the website are fans of the films, they will want to find out what is happening to the franchise.
3) Did the film run any kind of e-media based campaign to generate interest in the film?
They used hashtag Spectre to allow people to voice their opinions. This will allow other people to see if the film is good or not to watch. If good, it would be free advertising from user generated content.
4) Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?
Case study comparison
1) What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply.
1) What is the name of the film, the director and notable stars?
Spectre
director- Sam Mendes
actors and actresses- Daniel Craig, Christoph Waltz, Lea Seydoux
2) When was it released? 26th October 2015 in cinema
3) What genre is the film? What are the generic conventions that tell you the film belongs to this genre?
Action, Adventure and thriller. Just from watching the trailer, you can determine what genre it is. From the first couple of seconds, the non-diegetic, props and mise-en-scene can connote to the audience that the film is a thriller.
4) What was the critical reception? What is the film rated on IMDB or Rotten Tomatoes?
IMDb 6.8/10
rotten tomatoes 65%
Itunes Apple 3.9/5
Broadcast
1) Write a close-textual analysis of the trailer using the MIGRAIN key concepts of Media Studies.
The first thing you notice is the use of voice-over. The dialogue used is from the film and not a narrative. The dialogue is "you have no authority." This quote creates tension and intrigues the audience as we always see James Bond in power. A theory you can apply is voyeuristic pleasure as the audience feels that they have been given a secret. They have used a lot sound bridge to help the audience realize the narrative. The music used is very intense and it slowly increases. This can be another audience pleasure of visceral as the visual and sound help give a physical pleasure which is short-lived.
The editing is very unique as it goes from straight cuts to fades. The fades help build tension and the strght cuts are used for the action scenes. The straight cut also have fast paced editing. This can also be a visceral pleasure as the visual help give a physical pleasure which is short-lived. The ending of the trialer is very fast pace so that the audience want to watch more and find out what happens next.
2) Find examples of television promotion on YouTube (adverts, chat shows, ‘red carpet’ interviews etc.) and post them to your blog along with an explanation of how these promote the film.
3) Does the broadcast promotion use stars to create interest in the film?
Using the actors helps promote the film as the audience get to see another side of the actors. This will give them something to relate and feel apart of the film.
1) Read at least THREE reviews of the film and provide a quote from each one.
325 out of 571 people found the following review useful:
Author: harril-586-26745 from Australia
22 November 2015
A truly unexciting 'action' movie
Author: harril-586-26745 from Australia
22 November 2015
This is the worst Bond movie ever, filled with emotionless characters that I couldn't care less about. The pace of this film after a predictably exciting start is slow and boring. Unlike his fellow actors, Ben Whishaw as Q manages to portray the only believable human in this whole fake production. Why couldn't JB have been given a touch of Q's wit, humour or vulnerability? No wonder Daniel Craig wants out of this franchise - it's beneath his talent. Such a cacophony of totally forgettable dialogue, people and silly stunts is hard to imagine in a single movie and yet here it is. During one of the 'action' fights when James was being hammered by the evil assassin I noticed the person next to me had fallen asleep and was snoring. That person was an exceedingly eloquent critic.
330 out of 643 people found the following review useful:
Author: jjoffe from United States
8 November 2015
B for boring, very very boring.
Author: jjoffe from United States
8 November 2015
Wonder what the refund policy is at Premier Theaters. Of course they are not responsible for this fiasco. It just went on and on and on......plot meandering went nowhere...actors mumbling...no suspense, just one predictable scene after another. Some of the scenes looked like they were shot on my grandpa 8mm Kodak movie camera. And to boot, the "reality" of the fight scenes would meet a standard of a 5 year old. We all know this is not a documentary, but when Bond / Craig get pummeled by the bad guy on the train and his tie stays in place and he suffers not a scratch or a black eye where is the realism...The Islander aircraft flying with its wings clipped outboard of the engines?????.Come on Broccoli team - is this the best you can do? Sean Connery is rolling his eyes and chuckling at the new low in Bond movies. Wasted evening, could have snoozed on a couch instead of a movie theater. Now, let us face it..10 lines of comments on this almost two and a half hours of boredom is a task that even Sam Mendez could not master.
20 out of 30 people found the following review useful:
Author: ChelseaTea from United States
26 February 2016
Dressed up as a 10, but contains a 1
Author: ChelseaTea from United States
26 February 2016
*** This review may contain spoilers ***
What I resented most about this movie was a complete lack of originality, a plot line that all-so conveniently connects everything together from the last Craig movies, making this one sound like it's clever when it's just easy to say. It's a total fake, an unoriginal, a fraud. Don't get me wrong, it's beautiful to look at, but it's empty. Absolutely empty. Where it tries to be clever, it comes up empty. Basically, they slapped the name Bond on it, said that everything was somehow conveniently connected to one another (how brilliant! sigh :/ ) and dress it up with beautiful cinematography. One of the worst films I've ever seen. Predictable and whenever they tried to make something significant, it ended up being oh so silly.
2) Find examples of print promotion (e.g. film poster, billboard adverts etc.) on Google images and post them to your blog along with an explanation of how these promote the film.3) Choose ONE print advert and write a textual analysis of what it communicates to the audience.
This poster has a close up central image of the villain. The mask helps the audience realize that he is the villain. This is also apart of the trailer which is cross media promotion. The black and white effect and mask help reinforce the genre of thriller/crime.
The central image is of Daniel Craig and this name is written in a small font as he is a well known actor. This goes for the director as well. The traditional suit goes back to the original Bond.
The prop of the gum reinforces the genre of thriller.
4) How is the film’s brand constructed? What does the brand connote? Does it remind you of any other brands or similar films?
This film constructs a very formal high class brand for itself. This connote to the audience that this film will include the upper class.
E-media
1) Research the film’s presence on social media: Twitter, Facebook, Instagram etc. How does the film’s social media presence help promote the film?James Bond
Our focus this week is on the Aston Martin DB10. This exclusive #SPECTRE bundle is available on The 007 Store http://the007store.com/products/db10-spectre-bundle-exclusive …
2) Analyse the official website for the film. How does it use the film’s brand? What examples of synergy can you find with the other platforms?
The first thing you notice is the logo of 007 on the top. This helps create a strong brand image. You can see this in the film posters as this is written in very small font. They have used the same colour scheme which helps create a strong brand image.
You also see the social media sites on the left that help you find out about the latest story with a hashtag. When you click onto the website, you can see that it is on news. As most people that go on the website are fans of the films, they will want to find out what is happening to the franchise.
3) Did the film run any kind of e-media based campaign to generate interest in the film?
They used hashtag Spectre to allow people to voice their opinions. This will allow other people to see if the film is good or not to watch. If good, it would be free advertising from user generated content.
4) Can you find any examples of the two-step flow theory online – did celebrities or journalists tweet or post about the film in order to promote it to their followers?
Case study comparison
1) What similarities and differences can you find between Ill Manors, A Field In England and your chosen case study film? List all that apply.
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ill
manors
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A
field in England
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Spectre
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All
include websites that help promote the film
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All
include websites that help promote the film
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All
include websites that help promote the film
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The
budget was very low
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This
film and the lowest budget
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This
film had the highest with 180 million
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This film had poster but no billboard because of the budget.
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This had to promotion at all
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This film had all the promotional from posters, billboards and interviews.
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They were lot shot in England
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The genre was hard hitting and informed the audience
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education
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only purpose to entertain
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