Audience Pleasures: The Battle of the Christmas Advert
1) Which do you think is the most appealing and why? Try to use some of our audience theory in your answer.
In my opinion, the M&S is the moat appealing. This is because we create a bond with the little kid and feel that we know him as a friend. I also think that having Santa Claus in the video allows the older generation to reminisce about childhood. In addition, it shows us that Christmas bringing families together which the audience meant be looking forward to. People could also connect to the advert if they had a older or younger brother or sister.
2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point.
One other advert that has the same audience pleasure as M&S is Adli. This is because, they both include Santa Claus which the audience can reminisce about their childhood.
3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?
The Sainburys, in my opinion, has a target audience of younger people. This is because the whole advert is made from animation and the characterise of the characters. The characters are very happy and having a song connects with the younger audience as they watch movies that include songs. It will connect to the working class as the family in the advert is a working class. They can see the trouble of working a lot and not seeing the family and have a bond.
4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?
They use emotive language and narratives to connect to a big audience as more people would see it.The more people that see it the more likey they go shopping in their stores. They are only making advert as they see other business doing it and them making money.
In my opinion, the M&S is the moat appealing. This is because we create a bond with the little kid and feel that we know him as a friend. I also think that having Santa Claus in the video allows the older generation to reminisce about childhood. In addition, it shows us that Christmas bringing families together which the audience meant be looking forward to. People could also connect to the advert if they had a older or younger brother or sister.
2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point.
One other advert that has the same audience pleasure as M&S is Adli. This is because, they both include Santa Claus which the audience can reminisce about their childhood.
3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?
The Sainburys, in my opinion, has a target audience of younger people. This is because the whole advert is made from animation and the characterise of the characters. The characters are very happy and having a song connects with the younger audience as they watch movies that include songs. It will connect to the working class as the family in the advert is a working class. They can see the trouble of working a lot and not seeing the family and have a bond.
4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?
They use emotive language and narratives to connect to a big audience as more people would see it.The more people that see it the more likey they go shopping in their stores. They are only making advert as they see other business doing it and them making money.
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