Ill Manors E-Media: Tag London Campaign
Now answer the following questions on your blog:
1) Summarise the Ill Manors Tag London campaign in 100 of your own words.The campaign "Tag London" is a very effective way of advertising as of it low cost but high efficiency. As they have used Twitter to express opinion on the current issue facing Britain, it give an wider audience to interact with the movie and advertisement. The fact they used tweets from real people to put as graffiti, audience could relate to the director which isn't usual for most directors. Them going to different location such as National Gallery and House of Parliament showed the audience that they urban and different. These location are very well known for being traditional and mostly viewed by upper to middle class. Them putting these messages on the walls would address key problems the country is facing and aware the pubic with important information so they now the truth. They are mixing the new advertising methods with tradition media. Its showing why the
2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film? Firstly, they promote the song by having it in the background of the video. Also, on the website, they include the different social media sites to interact with the audience and give more information about the film. They have also used the same locations that are in the film and music video.
3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?Firstly, the quotes used are mainly directed at the government which has synergy with the his music and interviews. The music video and the interviews includes his opinion on the government and how they have lied to the public. Also having the graffiti at the art gallery and House of Parliament show him going opposite the government and the laws which is connected to the film narrative.
4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.- User-generated campaigns, if successful, will mean that you have free promotion that works. This is because, to be successful, people will have to share it and have to give an interest to the campaign. This means that the followers of that person can read it and if they find it interesting, they can share which would continue the process.-Very cheap-Gives the company a fan base
5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISHTarget audience-20-35, working class as they had the hardest time paying taxes to build itLinked to the interviews about the area he was born in#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT?
#INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION?target audience- teenagers as they are more likely to use social media. It is linked to the Tedx talk
1) Summarise the Ill Manors Tag London campaign in 100 of your own words.The campaign "Tag London" is a very effective way of advertising as of it low cost but high efficiency. As they have used Twitter to express opinion on the current issue facing Britain, it give an wider audience to interact with the movie and advertisement. The fact they used tweets from real people to put as graffiti, audience could relate to the director which isn't usual for most directors. Them going to different location such as National Gallery and House of Parliament showed the audience that they urban and different. These location are very well known for being traditional and mostly viewed by upper to middle class. Them putting these messages on the walls would address key problems the country is facing and aware the pubic with important information so they now the truth. They are mixing the new advertising methods with tradition media. Its showing why the
2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film? Firstly, they promote the song by having it in the background of the video. Also, on the website, they include the different social media sites to interact with the audience and give more information about the film. They have also used the same locations that are in the film and music video.
3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?Firstly, the quotes used are mainly directed at the government which has synergy with the his music and interviews. The music video and the interviews includes his opinion on the government and how they have lied to the public. Also having the graffiti at the art gallery and House of Parliament show him going opposite the government and the laws which is connected to the film narrative.
4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.- User-generated campaigns, if successful, will mean that you have free promotion that works. This is because, to be successful, people will have to share it and have to give an interest to the campaign. This means that the followers of that person can read it and if they find it interesting, they can share which would continue the process.-Very cheap-Gives the company a fan base
5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.@ILLMANORS #ILLMANORS OLYMPICS GONNA LEAVE US WITH A LARGE BILL A LARGE VENUE THAT WILL CLOSE BY THE NXT PROJECT AND IS A TERRORISTS WISHTarget audience-20-35, working class as they had the hardest time paying taxes to build itLinked to the interviews about the area he was born in#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT?
#INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION?target audience- teenagers as they are more likely to use social media. It is linked to the Tedx talk
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